About Us
Our Beginnings
With Love Cosmetics began from the humblest of beginnings — my bedroom. At just 14 years old, I found myself frustrated by the lack of high-quality, cruelty-free beauty products that didn’t cost a fortune. I wanted makeup that truly sparkled — affordable yet luxurious, creative yet kind. So, I decided to make my own.
Armed with second-hand pigments I’d bought from Depop, I began mixing formulas by hand — crafting products that not only looked beautiful, but performed beautifully too. What started as a personal project quickly became something bigger. When I shared my creations on social media, I was overwhelmed by the response — so many others felt the same way I did and wanted to try the products for themselves.
Soon, people began asking where they could buy them. I started taking orders through Instagram and PayPal, and before long, opened my first Etsy shop while I was still in school.
By the age of 15, I was running a small but growing beauty business — all from my bedroom.After a year in college, I made the difficult decision to leave and follow my dream full-time. I worked as a carer to fund my next steps — every spare penny going towards developing new products and growing what would soon become With Love Cosmetics.
The name was born from the heart of everything I do — creating handmade products with love, and a deep commitment to cruelty-free beauty. As an animal lover and rescuer myself, it was essential that every product we made would be kind to animals.
Over the years, we’ve stayed true to that mission — and in 2022, our community helped us raise over £16,000 in just 4 weeks for animal rescues through the sale of two special glitter shades.
Today, we still handmake and press all of our Pressed Glitters — no longer in my bedroom, but with the same passion and care that started it all. Every product is designed to bring joy, sparkle, and confidence — while staying true to our values of love, kindness, and creativity.
We’re endlessly grateful for every single order, message, and piece of support we receive. You’ve helped turn a teenage dream into a thriving, cruelty-free beauty brand — and we hope our products make your day as much as your support makes ours.
With Love, always Millie
Founder of With Love Cosmetics
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